Matrix Morphology @ IIBA 2025

Dive deeper into Matrix Morphology with David Quimby. IIBA 2025 is coming to Saint Paul RiverCentre on 5/22/25.

"We can't solve our problems with the same kind of thinking that created our problems." - Albert Einstein

Most breakthrough ideas don’t arise from compromise... they arise from resolving contradictions. I'll share a different way of thinking at IIBA (International Institute of Business Analysis). In "Enabling Disruptive Thinking with Matrix Morphology", I’ll explain how solving a contradiction led to a patented invention in large-scale e-commerce... and how the journey revealed a systematic method for identifying and solving contradictions.

Creative thinking is emerging as a new frontier in generative intelligence. I'll also explain how I enabled the method with a custom GPT... and how practitioners can use "Matrix Mentor" for creative thinking and problem-solving with AI.